Multi level marketing is a different way of selling products or services. Companies in this industry don’t talk about selling, but about sharing a business opportunity or products with others, either individuals or business owners.
A MLM company does not want their products to be sold in retail stores. But products are sold through a network of agents, representatives or distributors, who all have a kind of timeshare in the company, for as long as they pay their monthly participation in the company.
MLM companies want people to use their products, and share their feelings and results about the products or services with others, but also want their agents to share business opportunities with other individuals. This is how the company and the individuals involved build on their network of participants.
